Example · Fictional · Read-only

Go-to-Market Experiments and Growth Reviews

Use a consistent funnel, then explicitly reassess the next cycle.

Use this section to see how evidence, interpretation and an explicit founder decision remain separate. The example is deliberately read-only so you can inspect the reasoning sequence without mistaking fictional records for observations from your own market.

Referral channel experiment

Completed · Partially Validated

The channel produced qualified conversations and one win, but the sample remained small.

Window: 2026-07-11 to 2026-07-20
Funnel: 30 reached → 9 responses → 4 qualified → 2 offers → 1 win.
Spend and revenue: 300 EUR spend; 1,500 EUR revenue.

Growth Review revision 1

Continue · Current

Repeat the same bounded protocol before changing the offer or scaling activity.

Decision date: 2026-07-21
Constraint: Channel efficiency, delivery effort and 30-day continuation remain insufficiently validated.
Next action: Repeat 30 introductions across two independent referral partners.

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