Execute the same bounded offer twice and retain contrasting outcomes.
Use this section to see how evidence, interpretation and an explicit founder decision remain separate. The example is deliberately read-only so you can inspect the reasoning sequence without mistaking fictional records for observations from your own market.
Controlled referral launch
Active
Use two independent accountant-referral partners with no automated outreach.
Segment
Service firms processing at least 100 monthly document packages.
Offer
Paid review-workflow setup and four-week delivery.
Next action
Run two comparable first-customer executions.
First Customer Execution A
Completed · Won
A referral converted and completed the bounded workflow.
Completed
2026-06-26
Revenue
1,500 EUR
Evidence
Comparable time reduction and acceptable correction rate.
First Customer Execution B
Completed · Lost
The second firm declined after discovery because monthly volume was too low.
Completed
2026-07-03
Revenue
0 EUR
Evidence
Problem existed, but expected savings did not justify the offer.
